swissôtel – brand redesign of the spa
Keywords: Swiss / pure / alpine / vital / fit / fresh / mindful
The redesigned brand logo was required to be purely Swiss. It is based on a Swiss typeface and shall convey the vitalizing freshness of the spa environment and the products.
Characteristics:
– roots of naming: Romansh / Engadine
– resilient nature: water, stone, pine trees, herbs, fresh air
– organisms: going through 4 stages
– scents: extracted from Swiss flora
– without any artificial additives/colours
Please visit the swissôtel brand image video:
relate.ch/films