swissôtel – brand redesign of the spa

Keywords: Swiss / pure / alpine / vital / fit / fresh / mindful

The redesigned brand logo was required to be purely Swiss. It is based on a Swiss typeface and shall convey the vitalizing freshness of the spa environment and the products.

Characteristics:
– roots of naming: Romansh / Engadine
– resilient nature: water, stone, pine trees, herbs, fresh air
– organisms: going through 4 stages
– scents: extracted from Swiss flora
– without any artificial additives/colours

Please visit the swissôtel brand image video:
relate.ch/films

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